First-time candidate Richard Mitchell ran in a tough four-way primary for the King County seat held by Republican Jane Hague. In the lead up to the election, Richard was polling well behind better-known Democratic candidates like Port Commissioner John Creighton. Prior to the primary, various news sources reported on John Creighton’s numerous issues. This hard-hitting mailer helped Richard win the primary election to face-off against Republican Jane Hague in the general election. This mailer was nominated for a 2012 Reed Award for Best Mailpiece and received a 2012 Reed Award for Toughest Mailpiece.